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Products and services but in social marketing theory ppt marketing we have a customer behavior, more deeply society’s behavior to focus. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable. It will provide you with an in-depth and critical understanding of research methodologies, marketing planning and strategy.
Held June 15-16, two days before the Main Conference, the Academy teaches attendees how to apply the core elements of a successful social marketing initiative, select the behavior which will have the greatest impact on their issue, select and prioritize the target audience, understand the importance of formative research, analyze data and develop a marketing mix based on insights.
The goal of social marketing is to reframe the recommended behavior change so that the consumer realizes that the benefits of change outweigh the efforts or costs. Before launching social marketing campaign, there is a need to conduct a market research to analyze the target audience and barriers of social marketing campaign. Going social doesn’t just increase community engagement and boost interest in your company; it can also bring deep insights that give you a better understanding of your customer and their expectations of your brand.
Provides leading insights into the tools and frameworks that social marketing concept ppt marketing practitioners use to shape environments and provide offerings to tempt consumers to make choices for the greater good. It teaches marketing principles and social change tools to design, implement, and evaluate behavioral interventions and policy changes. The Scholar receives an evaluation of Honors, Pass, Low Pass, or Fail on their Global Health University Transcript.