We’re starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook. I think there are several limitations to what we’ve done here, and I’ve no doubt that testing additional pages would give some even deeper insights into what might work on Facebook. Starting in December 2014, Facebook allowed Pages to include a call-to-action button at the top of the Page.
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The guide is aimed at the beginner who wants an introduction into marketing their business on the world’s largest social network. I was excited to improve these numbers and to put into practice much of the great advice out there on how to share to Facebook. You can do this for any kind of link from Facebook to your site, display ads or status updates or just shared links.
What’s more, since Facebook contests allow businesses to team up with third-party charities or other organizations, it’s easy for marketers to use Facebook contests to spread the word about their products while also building long-term business partnerships.