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The last thing you want is for someone to find your low-resolution or poorly laid-out thumbnail and think it’s representative of your video quality. Join 1.1 million sales & marketing professionals who use our newsletter to stay updated with the latest news, articles and research.
By harnessing the power of both email and video and using them hand in hand, we have delighted our readers and made lots of new friends (err, readers). Whether you embed the video in your email or create a static image with a play button to indicate a video, you’ll see more interaction and an increased click-through rate from your email campaigns.
Just like the title or h1 tag of a web page, the title of your video is one of the most important factors for ranking well on Google and YouTube. Most importantly in today’s media environment, people are much more likely to share video content on their social networks, giving brands and businesses a larger reach.
Video management centralizes the important functions of video content creation, collaboration, scheduling, workflow, distribution and compliance with brand and style guidelines. Currently, the online market is buzzing excitedly about upbeat trends in video email marketing that is drawing a lot of attention from viewers as well as marketers.
Video thumbnails absolutely CAN NOT be overlooked when getting into video marketing. In fact, you probably couldn’t surf the Internet for 3 minutes without seeing Profit Jackr download a video clip of some sort. We offer free legal video marketing consultations so please give us a call (1-800-401-8323) or send us an email to discuss your pricing options.
For example, YouTube utilizes a small part of the bottom right corner for a timestamp, but Facebook video automatically overlays your default photo, a timestamp, and possibly a Watched” tag. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale.
An introductory email that includes a video receives an increase click-through rate by 96% ! Each law firm’s marketing goals and objectives are different depending on their current marketing strategies, location, clientele, etc. Today, static videos are still effective marketing tools and popular among viewers – video accounted for 64 percent of all consumer Internet traffic last year – but consumers’ expectations have escalated.